Pink Spoon

I can't believe Baskin Robbins is doing this "Find the Pink Spoon" thing. First the good folks of Arizona supposedly miss that "The Pink Taco" is double entrende (now, they're shocked...SHOCKED!), now the pink spoon... Maybe I'm just a pervert. But still....the pink spoon. Didn't anyone mention something??? Or at least giggle? 'Cause the giggling could've been a clue.